HØNK, from the ad agency Superheroes, is a product idea designed to
correct the bad walkers of New York City. Bikes have bells, cars have
horns and pedestrians should wield a similar power. I carried out all
designs and illustrations and assisted with copywriting and campaign
development.
Bad Walkers of New York
Six unique characters to illustrate the world of distracted, slow, sluggish, buggish and otherwise unaware pedestrians.